The competition brief was to convert a warehouse in Woodstock to become the new home of well known South African designer Stoned Cherrie's new clothing range, Love Movement. Provision must be made for a design studio; cut, make and trim area; retail space, storage space and training area. The challenge was that 30% - 40% of the overall space must be dedicated to an income generator. This income generator can be anything as long as it can be branded "Enjoy Responsibly."
The starting point for my design was the keywords "home of the love movement." When I think of home and love, the idea of being covered and embraced comes to mind. Thus I created structures within the given space to enforce this idea. They are heart-shaped structures to emphasize love and they also vary in size and colour to create a sense of movement and vibrancy. These structures allow for unlimited storage and display options. As on-the-job training is important to the designer I have incorporated 2 training arenas where members from the community can join in on the fun!
I have chosen to create a Pole Dancing Studio as my income generator. In this case the membership fees will help bolster revenue for the ongoing costs of the building. My approach to this solution was that Pole dancing classes would bring women from the community together to have fun, boost their confidence and get into shape which would all take place within a safe environment. Thus the members can enjoy all the benefits without the risks!
What's better than a woman wearing a gorgeous garment who's glowing with confidence?